• Kristin Johnson

UGM Tip: Ethical (Internet) Book Reviews

We wrote a post on this blog about Amazon cracking down on fake book reviews.

Now our friend Carolyn Howard-Johnson, author of the "How To Do It Frugally" series, has written a timely book, How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career. Fiona Ingram, award winning children’s author of The Chronicles of the Stone middle grade adventure series, http://www.chroniclesofthestone.com, wrote, “I think Getting Great Book Reviews Frugally and Ethically will sell like hot cakes. It’s a chicken and egg situation. When you get reviews you get noticed and more people notice you from that. But how to get reviews without paying sometimes hundreds of dollars with no guarantee and how to ask without being a nuisance puts authors in a quandary. I will be first in line when it comes out! Please keep me posted!!!!”

Howard-Johnson's press release states:

"The Web—more explicitly Amazon and other online bookstores—have changed the face and nature of reviews in the last couple of decades. Carolyn Howard-Johnson, known for her author advocacy and how-to books for writers—has released a new book (the 3rd) in her multi award-winning and bestselling (at many different levels) HowToDoItFrugally series of books for writers.

With the release of Howard-Johnson’s How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career, authors—both traditionally published and self-published—can now approach the daunting task of the whole spectrum of reviews from getting and using reviews online and in prestigious review journals efficiently. She also shows in the 340 page book, how to writing reviews as part of an author’s overall campaign and authors can use review of their own books and the ones they write toward building both a market for their book and building their own writing career.

This new how-to book is third in Howard-Johnson’s multi award-winning How To Do It Frugally Series. The first book in the series, The Frugal Book Promoter: How to Do What Your Publisher Won’t, was named USA Book News “Best Professional Book 2004," and Book Publicists of Southern California honored it with their Irwin Award. Now in its second edition, Bookbaby.com calls it a “classic” and it has helped more than 40,000 authors since its release. The second in the series, The Frugal Editor, is her most award-winning of the series including honors from Day Poynter’s Global E-Book Award, USA Book News, Reader Views Literary Award, Next Generation Indie Book Award, and won a special Marketing Award from New Millennium Book Awards.

It is now available at http://bit.ly/GreatBkReviews.

In the works are books like The Frugal Self-Publisher: The Quick, Down and Dirty Guide for Publishing Anything for Any Reason—Personal Professional or Poetic.

The author says, 'This series is the result of a combination of experience gained through trial and error in promoting my own literary works and my professional experience in marketing, PR, journalism, editing and publishing in general.'

Howard-Johnson was an instructor for UCLA Extension's Writers' Program for nearly a decade, was named Woman of the Year in Arts and Entertainment by members of the California legislature, and was given her community’s Diamond Award and honored for her work with tolerance by her city's Ethics Committee. In addition to dozens of literary awards and honors, she was also featured by Pasadena Weekly in their 'Pasadena Women Who Make Life Happen' for her advocacy in the publishing industry."

To Carolyn Howard-Johnson: U Got Manners!!

And because we got manners (we "have" manners, for all you grammar watchers out there), we'll provide info for people wanting to know more...

ISBN-13: 978-1536948370

ISBN-10: 1536948373

BISAC: LAN00400, BUS058010

Distributors: Ingram, Baker and Taylor, Createspace

A complete media kit may be downloaded at


Series covers by Chaz DeSimone, http://DeSimoneDesign.com.

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